Numbers do not lie. But they can tell a very different story

A correct calculation can create a false impression when its base, time frame or distribution is missing. Five examples show what must remain visible beside a number.

Numbers do not lie. But they can tell a very different story
Autorská redakční ilustrace · Jiný KontextA calculation may be mathematically correct while its missing base, time frame or comparison leaves the reader with the wrong picture.
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Sources and article details4 citations
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Conclusion at a glance

What is established

A correct calculation can create a false impression when its base, time frame or distribution is missing. Five examples show what must remain visible beside a number.

What remains uncertain · What would change the conclusion

What remains uncertain

The results apply within the measurement and sample used; they do not establish every cause or transfer the conclusion to other conditions by themselves.

What would change the conclusion

A stronger replication, a broader comparable dataset or a systematic review reaching the opposite result would change the conclusion.

Model example

The following numbers are not the result of a particular medical study. They are a deliberately simple illustration of the difference between relative and absolute risk.

Imagine the headline: “Eating food X raises the risk of a rare disease by 100 per cent.”

In two equally sized model groups of 100,000 people, one unexposed person and two exposed people developed the disease during the ten-year observation period.

Numbers do not lie. But they can tell a very different story — redakční ilustrace 1
Redakční ilustrace · Jiný Kontext

The case count rose from one to two: a relative increase of 100 per cent. Absolute risk changed from 0.001 per cent to 0.002 per cent — one additional case per 100,000 people over ten years.

In the exposed group, 99,998 of 100,000 people did not develop the disease during those observed ten years. The observation does not justify saying that they will “never” develop it.

1. Five ways a correct number can create the wrong impression

  • Confusing relative and absolute risk: a 100 per cent increase sounds dramatic if the change from one case to two is omitted.
  • A mean without the distribution: ten people each earn 35,000 Czech crowns per month. One person earning 10,000,000 crowns per month joins them. The median remains 35,000 crowns, while the mean rises to about 940,909 crowns.
  • A truncated Y-axis: starting just below the measured values can make a small difference look large. Truncation is not automatically wrong, but it must be visible and justified.
  • Selecting the starting year: a time series beginning in an exceptional trough may create a different impression from a longer series that includes the preceding period.
  • Simpson’s paradox: a relationship seen within subgroups may weaken or reverse when the groups are combined because their composition differs.

2. What a statistic must show

The reader needs the base, unit, period, population and selection method. For health risks, the reader also needs to know whether the evidence came from an experiment, an observational study or a model, and whether the result is statistically and practically important.

Numbers do not lie. But they can tell a very different story — redakční ilustrace 2
Redakční ilustrace · Jiný Kontext

Mean and median answer different questions. Relative and absolute change describe the same result on different scales. Selecting one correct value may therefore still leave out information needed for a decision.

3. What the model claims — and what it does not

It claims

The same change can truthfully be described as a doubling and as one extra case per 100,000 people. Decisions often require both figures.

Numbers do not lie. But they can tell a very different story — redakční ilustrace 3
Redakční ilustrace · Jiný Kontext
It does not claim

Invented numbers prove nothing about a particular food, disease or causal relationship. They only demonstrate the calculation and the wording.

A calculation may be mathematically correct. The choice of number, base and time frame still determines which story the reader sees.

— Jiný Kontext
Evidence record

How this article was made

Method, the role of AI, corrections and source details in one place.

Methodological note

Each article starts with a question and traceable sources. Findings, estimates and interpretation remain distinct even when this makes the conclusion more cautious. Readers should see both the strength of the material and where the evidence stops.

Use of AI

AI may assist with technical processing, language review or illustrations. A human remains responsible for factual conclusions and editorial decisions.

Sources and further reading4 citations

The count is the number of cited entries. More than one entry can describe the same study or document.

  1. Official statisticsHow to Lie with Statistics. W. W. Norton & Company.
    Huff, D. · 1954
  2. Official statisticsThe Art of Statistics: How to Learn from Data. Basic Books.
    Spiegelhalter, D. · 2019
  3. Other sourceCalculated Risks: How to Know When Numbers Deceive You. Simon & Schuster.
    Gigerenzer, G. · 2002
  4. Peer-reviewed studySex Bias in Graduate Admissions: Data from Berkeley. Science, 187(4175).
    Bickel, P. J., et al. · 1975
Correction history1 correction
  1. The item count, the model’s time-bound conclusion and the mean-income example were corrected.

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